Developing New Products and Repositioning Mature Brands: A Risk-Reduction System That Produces Investment Alternatives (Wiley Series in Accounting and Information Systems)

By Eugene J. Cafarelli

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0471046345
• ISBN13: 9780471046349
• Release Date: January 1980
• Publisher: John Wiley & Sons
• Length: 253 Pages
• Weight: 1.24 lbs.