Developing International Strategies: Going and Being International for Medium-Sized Companies

by Rudolf Grünig and Dirk Morschett

Introduction.- Internationalization: Facts and Figures About Internationalization.- Drivers of Internationalization for Companies.- Strategic Planning in General and in the International Context: Strategic Planning in General.- Strategic Planning of a Domestic Company as the Starting Point for Going International.- Introduction to Strategic Planning in the International Context.- Strategies for Going International for New Markets: Evaluating New Markets.-...

• Format: Paperback
• Language: English
• ISBN: 3642445977
• ISBN13: 9783642445972
• Release Date: November 2013
• Publisher: Springer
• Length: 368 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"