Developing International Markets: Shaping Your Global Presence (Psi Successful Business Library)

By Gerhard Kautz

This guidebook can serve as an invaluable step-by-step map to prevent costly mistakes before you launch your company's business overseas. It walks you through each usable concept and practical... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1555714331
• ISBN13: 9781555714338
• Release Date: January 1998
• Publisher: Oasis Pr
• Length: 340 Pages
• Weight: 0.79 lbs.
• Dimensions: 11.0" x 0.8" x 8.8"

Customer Reviews

Basic, critical considerations for entering foreign markets.

This book is a very useful, if broad, guidebook for entering into global markets - sort of an International Business 101. It covers all of the necessary bases for planning to take a business overseas. It's heavy on exambles from the Middle East, but will help anyone develop a market entry strategy on the highest level for any foreign country.