All Formats & Editions

"Developing Business Strategies" Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und überarbeiteten Auflage. Hier lernen Manager alles, was sie über interne (z.B. Finanzperformance und Portfolio) und externe Analysemethoden (zu Kunden, Konkurrenten... Read Full Overview

Changes in the business climate of the 1990s have necessitated a revision of this strategic planning book. This edition instructs managers on methods of company analysis of customers, competitors and the market, that should make possible the creation and implementation of strategies... Read Full Overview

This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.

''An exceptional tool for the challenges facing today's corporate planner. It should be read by every manager involved in planning and strategy.'' --Robert R. Lindberg Vice-President, Corporate Development Transamerica Corporation Shows managers how to anticipate market trends,... Read Full Overview

Unless you know where your company is going, chances are it won't get very far in today's global marketplace. That's why every business needs the strong vision and keen sense of direction that come from the development, evaluation, and implementation of business strategies-and... Read Full Overview

"A delight to read--sound strategic advice that is also very well illustrated with helpful, practical examples. The book helped our management team to thoroughly understand our business environment and chart new growth directions."--Daniel G. Simpson, Director of Strategy and... Read Full Overview