Developing a Winning Marketing Plan (Wiley Series on Business Strategy)

By William A. Cohen

Finally--a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471845299
• ISBN13: 9780471845294
• Release Date: April 1987
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.7" x 1.1" x 6.4"