Developing a Communications and Marketing Department in an SME

By Roxane Verscheure

Developing a communications department within a young company requires essential tools for both internal operations and external outreach. Organizing and processing information internally necessitates the implementation of complex yet user-friendly processes, such as CRM (Customer Relationship Management) systems. Externally, communication increasingly takes place online, as companies must now be able to interact with consumers. Finally, the concept of corporate culture bridges the gap between internal and external communication. It must ensure consistency between the sales pitches presented externally and daily HR practices.

• Format: Paperback
• Language: English
• ISBN: 6209791190
• ISBN13: 9786209791192
• Release Date: March 2026
• Publisher: Our Knowledge Publishing
• Length: 100 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"