Deutsche Sprache und Landeskunde

By Marilyn Scott, John E. Crean, Jeanine Briggs

Book Overview

Is your business prepared for the world of ANYWHERE? "Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways...But how to exploit this new connectivity? Read on." From the Foreword by Don Tapscott, bestselling author of Grown Up Digital and Wikinomics " Anywhere paints a compelling pictureof what the next transformation of wireless will look like and who it will impact.Those who want to capitalize on the new wireless world should read this book." Dan Hesse, CEO, Sprint "Connectivity is fast creating a level playing field among developed and emergingmarkets. Those who understand how to leverage the connected world will be bestpositioned to impact it. Anywhere is a must-read for anyone who wants to be arelevant leader in a global economy." Rajeev Suri, CEO, Nokia Siemens Networks "Emily Nagle Green takes it up a notch with a breezy style that makes the arcaneaccessible and the possible plausible. It's the kind of sensible outlook that can only comefrom deep knowledge and analytic rigorboth hallmarks of Yankee Group." Tom Sebok, President & CEO, Young & Rubicam North America "Required reading for anyone interested in understanding how and why communicationsadvances are fundamentally altering business. Green explains how the connectivityrevolution offers unbounded opportunity to thrive in the nascent Anywhere future." Reed Hundt, former chairman, U.S. FCC "This book highlights the unstoppability of the advance of connectivity, creating theimperative for business leaders to respond." Ben Verwaayen, CEO, Alcatel-Lucent About the Book: A pill bottle helps health care professionalsmonitor patients takingmedication. A vending machine reports itsown inventory over a wireless network. Atelephone speeds checkout by serving as adebit card in retail stores around the world. The future of the worldand businessis ubiquitous connectivity, the totalinterconnection of people, ideas, andproducts through a global digital network.As the network grows and the world of dataexpands, every citizen will have instantaccess to virtually anything he or she wants. Where is this network? Anywhere. And youmust learn to use it to the fullest if yourbusiness is to thrive in the coming years. In this groundbreaking book, Emily NagleGreen, president of Yankee Group, a leadingglobal connectivity research fi rm, charts acourse for the future by explaining: The components of ubiquitousconnectivity and how they willcombine to transform the natureof business How more than 50 of the world'sconnectivity pioneers and leadersexpect the revolution to unfold The richest opportunities for yourbusinessand how to seize them How a totally connected world willchange customersand what they want Ways to develop a business strategythat harnesses the power of globalconnectivity The world is charging ahead faster thanat any other time in history, and globalconnectivity will be here sooner than youmight think. Trillions of dollars of new valuewill be created on this worldwide networkfabric. Are you moving fast enough? The survival of your business depends onwhether you'll be there to meet it.Combining expert insight, tactical tools, andYankee Group's proprietary data on globalconnectivity trends, this forward-lookingbook provides what you need to reach thecustomer of the future . . . anytime andanywhere.

• Format: Hardcover
• Language: English
• ISBN: 0070135126
• ISBN13: 9780070135123
• Release Date: November 1992
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages
• Length: 524 Pages
• Weight: 5.75 lbs.
• Dimensions: 10.5" x 1.1" x 8.5"

Customer Reviews

Excellent for conversational language / culture instruction

Deutsche Sprache und Landeskunde is a well-developed text for a first-year German course. In the preface, the authors specifically state that the book was designed after extensive research to avoid the shortcomings of other texts; in particular, they highlight features such as simple grammar explanations, thematically-controlled vocabulary introduction, balanced skill development, cultural relevance in readings and dialogues, and ample activities and "engaging exercises." The book consistently lives up to those promises. Although the book was clearly written for the undergraduate level, it might also be appropriate for mature or advanced high-school level students.One of the first features of the book that appears particularly attractive is its well-planned layout. Each chapter is organized around a theme, and the themes are ordered in a natural sequence, presenting the experiences of an American exchange student in Germany (Rick) and a German exchange student in America (Renate). For example, the first chapter, Gruß und Abschied, presents greetings and introductory phrases; following chapters include Ankunft in Europa, Erste Eindrücke von Deutschland, and Eine Reise durch Deutschland. These are followed by chapters about national customs, shopping, home life, free-time activities and sport, University studies, and so on. The themes seem quite natural, not artificial, and they would likely be appealing to many students, who would naturally consider learning a language as a means to using it in the land(s) where it is spoken. Each chapter is divided into six units, each of which has a consistent style across the book: 1) Vorschau ("Preview") - a "cognitive overview" of the chapter's theme and core vocabulary. Most have drawings with vocabulary labeled, or occasionally photographs. These are followed by exercises to practice the vocabulary: fill-in-the-blank, word matching, sentence creation, free-style question answering. 2) Phonologie ("Phonology") - a short one or two page unit on a particular sound in German. (The book itself is prefaced by a two-page introduction to the letters and sounds of the language). While this section is an obvious attempt to make sure that phonological topics are spread throughout the text and not just lumped (and overlooked) at the start, the effect is that material that would be useful near the start of the course - the critical German ch sounds [ç] and [X], for example, - are found nearly at the end of the book. This is definitely material beginners would need early-on.3) Sequenzen ("Sequences") - These form the heart of each chapter, presenting concise grammatical lessons in well-organized units. Each starts with a short dialog that demonstrates the structure or concept for that particular sequence. The dialogues are quite natural - they follow the `theme' of the chapter, usually having to do with one of the two exchange students - and they employ short but meaningful sentences that students cou