Determinants of Sustainability Motivation in Laptop Purchase Decisions: A Regression Analysis

By Affan Ali and Hemant Wankhede

Determinants of Sustainability Motivation in Laptop Purchase Decisions: A Regression Analysis offers a deep dive into the motivations behind eco-conscious consumer behavior in the electronics industry, specifically focusing on laptops. In an era where environmental responsibility is becoming a critical factor in purchase decisions, this book analyzes how factors such as economic considerations, safety, technological advancements, and social acceptance influence consumers' sustainability motivations. Through rigorous data analysis and regression models, the findings provide actionable insights for manufacturers, marketers, and sustainability advocates. This book is essential for understanding sustainable consumer behavior in the tech industry, offering strategies to enhance sustainability in product development and marketing.

• Format: Paperback
• Language: English
• ISBN: 9999321097
• ISBN13: 9789999321099
• Release Date: October 2024
• Publisher: Eliva Press
• Length: 44 Pages
• Weight: 0.16 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"