Determinants of Export Marketing Performance

by Addis Molla

Ethiopian pulses, oil seeds and spices export sector has been the second most important source of foreign currency to the country, after Coffee. However, the sector failed to achieve its contribution to the overall export performance of the country in the first GTP period.Among all factors, Characteristics of Export market, Characteristics of the export product, Presence and use of export marketing strategy, Firm/ Managerial characteristics and Institutional...

• Format: Paperback
• Language: English
• ISBN: 6200321957
• ISBN13: 9786200321954
• Release Date: September 2019
• Publisher: LAP Lambert Academic Publishing
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"