Deliver sustainable tourism results through informed leadership, stronger governance and long-term value creation.
Destination Stewardship provides senior tourism executives, policymakers and destination leaders with proven tools for rethinking growth, protecting assets and securing the future resilience of their visitor economies. As global destinations confront environmental strain and cultural erosion, this book outlines a strategic model for reshaping tourism around stewardship, not short-term volume. Written by award-winning travel journalist and global tourism leader Tonya Fitzpatrick, the book presents a data-led, systems-level approach to destination management that prioritizes ROI, community outcomes and environmental integrity. Through exclusive interviews with global leaders, including insights from CREST brand executives, it reveals how governance, collaboration and informed decision making can shift entire regions toward more responsible, prosperous and resilient tourism futures. You'll learn how to: