Desperately Seeking the Audience

By Ien Ang

Book Overview

Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.

• Format: Paperback
• Language: English
• ISBN: 041505270X
• ISBN13: 9780415052702
• Release Date: March 1991
• Publisher: Routledge
• Length: 216 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.4" x 9.2"

Customer Reviews

Invites you to think... and participate

The author has done a good job into proposing ways we don't have to remain a passive TV viewer giving ideas of the way we can make out TV programming better. The audience is what TV companies need, so we must decide what we want to see and how we want to see it. If you're interested in reading what audiences can do, this is a great starting point.