Desktop Marketing With the Macintosh

By Tracy Emerick and Stacy Gasteiger

Aims to demonstrate how to pursue, target and maintain customers with the help of the Macintosh computer, covering how to utilize its software tools to increase response rates, analyze markets, generate leads, create direct-mail packages and evaluate results.

• Format: Paperback
• Language: English
• ISBN: 0132036134
• ISBN13: 9780132036139
• Release Date: June 1992
• Publisher: Brady
• Length: 790 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.5" x 1.0" x 7.5"