Designing World-Class E-Learning : How IBM, GE, Harvard Business School, And Columbia University Are Succeeding At E-Learning

By Roger C. Schank

Book Overview

The majority of today's corporate training programmes are weak, inefficient, costly and hated by the employees they are supposed to train. Worst of all, they are boring. This is the opinion of author,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071377727
• ISBN13: 9780071377720
• Release Date: November 2001
• Publisher: McGraw-Hill
• Length: 250 Pages
• Weight: 1.28 lbs.
• Dimensions: 9.2" x 0.8" x 6.5"

Customer Reviews

Packed with Knowledge!

E-learning expert Roger C. Schank describes the secrets of a good e-learning program. He emphasizes using e-learning to train in-house employees, although his methods could work in any setting. Schank clearly establishes the basic principle that makes e-learning work: learning by doing. He outlines methods using scenarios and simulations that permit the learner to put new ideas into practice immediately. He's a little too fond of failing and trying over as a learning method, when one might learn just as well by studying others' failures and successes. However, he supports his approach with education-based examples that demonstrate how children learn, along with an inside look at IBM and GE programs. Visuals in the book show the computer screen in a teaching mode as displayed to the user, so you see how your e-learning material should look, whether on a Web site or on a local intranet. We from getAbstract recommend this solid hands-on instruction manual for training and development managers, and for those who are building e-learning experiences.