Designing with Type, 5th Edition: The Essential Guide to Typography

By James Craig and William Bevington

Book Overview

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies--and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

• Format: Paperback
• Language: English
• ISBN: 0823014134
• ISBN13: 9780823014132
• Release Date: May 2006
• Publisher: Watson-Guptill
• Length: 176 Pages
• Weight: 1.68 lbs.
• Dimensions: 0.5" x 8.5" x 10.9"

Customer Reviews

New Fifth Edition is Even Better

This is the new fifth edition of this classic book on typography that first began in 1971. Since then it has become a standard of the industry. It's real strength is how it describes fonts from the standpoint of conveying feeling, readability, aspects of fonts that you wouldn't normally think about. Type is an important part of graphics art. It is likely that in most projects type is what covers most of the page. Through the use of the proper type face, size, and special effects type can be used to assist in the conveyance of information which is what graphics art is all about. This book has been around for some thirty-five years. It is the standard text in design schools around the world. For this fifth edition it has been redesigned, printed in full color and had much new material added without omitting features that have made the book such a valuable tool.

A concise, well thought out and easily understood typography text book

As a professor teaching typography to beginning graphic design students,I find this book well organized and covering all the important aspects of designing with type. This book,if properly used, will give the student of type design a head start on understanding the page layout applications when they start working on the computer. I applaud James Craig for all the thought and organization that he put into this book. For all of you interested in type and type design, rush to buy this book.

A solid introduction

Designing With Type is an excellent introduction to the art of typography. Any student of graphic design should have this book in his/her library. The book is spiral bound which makes it easy to lay flat and examine the many examples of typefaces given. One of the most valuable aspects of the book is how it takes 5 classic typefaces (Garamond, Baskerville, Bodoni, Century Expanded and Helvetica) and gives examples of each typeface in a large range of point sizes and leadings. Typography owes as much to visual measurement as it does to mechanical measurement. The reader is shown first hand what how the interplay between point size, leading and line length work to make a text readable (or not readable!). The reader cannot help but come away from reading this book having a firm foundation in typographic skills on which to build their own design abilities.

A must for ALL who really want to understand typography

Many people think they understand type because they can make a page look pretty good with Word or Quark. Until you read Mr. Craig's book-- Designing With Type, you don't know what you're missing. You'll learn all the fundamentals and will be hooked on creating great type before long. Definitely a keeper!