Designing Web Sites That Sell

by Shayne Bowman and Chris Willis

A practical handbook on commerce design and usability design, tailored specifically for the graphic designer This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0201793040
• ISBN13: 9780201793048
• Release Date: April 2002
• Publisher: Peachpit Press
• Length: 256 Pages
• Weight: 1.97 lbs.
• Dimensions: 0.6" x 9.1" x 9.0"

Customer Reviews

Visually Tasteful, Engaging Information...

I LOVE this book. Being a Visual Communication Designer I look for how-to books that are user friendly and this book certainly is that. This colorful book is laid out with easy to follow step-by-step information with wonderful visual guides. For me this book made eCommerce a joy to learn. Finding the right mix of aesthetics, brand identity, and interactivity are just some of the processes found in this book that lead to creating a successful commercial web site. This book is mainly geared for graphic designers ( as Authors Shayne Bowman and Chris Willis book title says "DesignWhys - designing web sites that sell - for graphic designers") but I think that anyone interested in eCommerce can also benefit from this book too.

A Great Introduction To E-Commerce Design

A super read for anyone getting started in creating e-commerce sites. Especially valuable are the real world examples. They dive into nitty gritty details and go beyond the basic offerings of the case studies in other books (e.g. the extensive info on shopping carts/checkout and the visual examples that accompany).

Important and key design principles made EASY!

Bowman and Willis put together what should be considered required for all graphic designers and web designers. Too many in the field have forgotten the importance of designing for the user in mind. The authors cover just how imperitive it is.It is simple, straight-forward and has plenty of full-color illustrations and design examples...for reading impaired designers like myself. You want to design a website that works? Want to design one that tells you a lot of things you never learned in your graphic design classes? Want to learn what is important and what is not? Pick up a copy. Like I said, this should be required reading.Two thumbs WAY up.

Outstanding for Management and Business Development, too...

This book should be required reading for executives, owners or business develment professionals involved in any aspect of e-commerce. Concisely writting, this book is a wonderful primer on what makes a successful e-commerce site. The topics are logically grouped into easy-to-digest chunks and supported by illustrations that both clearly articulate and add to the understanding of the subject. Think of this book as the "Cliff Notes for Successful E-commerce." The authors have done a wonderful job researching and reporting the best practices for the entire development cycle for an e-commerce web site. And because the book is about process and not specific techniques or applications, it should serve as a valuable reference tool for years to come.

Even for the most senior in the field ...

As I went through this book, the word that kept creeping to mind was: Wow! This book is incredibly rich. One thing I know working in the information architecture/experience design field for so long is that it's all about "connecting the dots" - but first you have to know what the dots are. This book, while written from a designer perspective, brings all the relevant dots to the surface and connects them for you. It does a fantastic job of setting the cognitive contexts for concepts and defining terms in a clear way. Another thing that struck me about this book is its own information design: this book practices what it preaches from a communication perspective. The reason most companies hire me into a Creative Department is to bring the type of consciousness to a project that this book embodies. This book educates, not just designers, but everyone on the team. It's very nearly a complete compilation of best practices to date, worthy of a classroom textbook.