Designing the X

By Svafa Gronfeldt, Dennis Frenchman, Sigurdur Thorsteinsson

The power of design for transformational change and innovation.

As we transition from the Information Age into the Imagination Age, where creative intelligence and human-only traits are vital to navigating supercomplex and rapidly changing environments, design has become an essential partner to science and technology, driving transformational change and innovation: integrative, inventive, and profoundly human.

As the pace of global change accelerates--ecologically, socially, and technologically--our traditional ways of understanding and responding to change fall short. We now live in an era of supercomplexity, where challenges like technological disruption, climate instability, resource depletion, and systemic inequality converge and defy conventional solutions.

Designing the X meets this moment with a bold and timely proposition: when data, science, and analysis alone are insufficient to move us forward, we must turn to design as a powerful mode of reasoning through synthesis, where intuition meets insight and imagination drives action. Design enables us to move with complexity, not against it, and to shape futures beyond the limits of the present.

Grounded in praxis and research--including more than 60 interviews with designers, technologists and scientists, innovators and entrepreneurs, urbanists, and educators--Designing the X makes a compelling case for design as an essential partner to science and technology. The "X" stands for what's missing in today's analytic methods: the leap from parts to greater wholes, from current conditions to future potential.

This book is for anyone seeking agency in an age of accelerating change. It's a compass for those ready to imagine--and design--the future we cannot yet see.

See book webpage: designingthex.com

• Format: Hardcover
• Language: English
• ISBN: 0998117080
• ISBN13: 9780998117089
• Release Date: October 2025
• Publisher: Sa+p Press
• Length: 200 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 8.2" x 8.4"