Designing the Brand Identity in Retail Spaces

by Martin M. Pegler

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells...

• Format: Paperback
• Language: English
• ISBN: 1628923911
• ISBN13: 9781628923919
• Release Date: February 2015
• Publisher: Fairchild Books
• Length: 304 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 8.5" x 8.9"