Designing Identity: Graphic Design As a Business Strategy

By: Marc English

Book Overview

Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1564963888
• ISBN13: 9781564963888
• Release Date: February 1998
• Publisher: Rockport Pub
• Length: 143 Pages
• Weight: 1.85 lbs.
• Dimensions: 9.8" x 0.8" x 9.8"

Customer Reviews

one of the best

Caslon Analytics Pty Ltd is an Australian internet research, analysis and strategies consultancy. We help government bodies, businesses (large and small) and individuals reach their objectives, by providing expert advice about electronic publishing, marketing, commerce and regulation of the net.

buy it

Wonderful. If you design or like logos, and you would like to learn from analytical case studies, then buy this book.