This book focuses on the design thinking paradigm for creating and renovating customer-centric software systems by combining both the traditional analytical and newer creative modes of thinking. The traditional software engineering approach is suited for well-defined and well-understood problems. When confronted with ill-defined, wicked problems, a design approach is more appropriate. Design thinking is generally considered the ability to combine empathy for the customer and context to derive inspiration, creativity in the generation of insights and solutions, and implementation to offer solutions that are desirable to the customer, feasible to bring to market and financially viable.
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