Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

By Art Weinstein and William C Johnson

Book Overview

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

• Format: Paperback
• Language: English
• ISBN: 0367230194
• ISBN13: 9780367230197
• Release Date: November 2020
• Publisher: CRC Press
• Length: 388 Pages