Designed for Digital: How to Architect Your Business for Sustained Success

by Martin Mocker, Jeanne W. Ross, Cynthia M Beath, et al.

Book Overview

Practical advice for redesigning "big, old" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations...

• Format: Hardcover
• Language: English
• ISBN: 0262042886
• ISBN13: 9780262042888
• Release Date: September 2019
• Publisher: MIT Press
• Length: 208 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"