Design Thinking: New Product Development Essentials from the Pdma

by Abbie Griffin, Serdar S. Durmusoglu, K. Scott Swan, et al.

Develop a more systematic, human-centered, results-oriented thought process

Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking...

• Format: Hardcover
• Language: English
• ISBN: 1118971809
• ISBN13: 9781118971802
• Release Date: October 2015
• Publisher: Wiley-Blackwell
• Length: 464 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.1" x 6.2" x 9.4"