Design Thinking for Strategy: Innovating Towards Competitive Advantage

by Claude Diderich

Book Overview

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.

It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability...

• Format: Paperback
• Language: English
• ISBN: 3030258777
• ISBN13: 9783030258771
• Release Date: October 2020
• Publisher: Springer
• Length: 219 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"