Design Management: Using Design to Build Brand Value and Corporate Innovation

By Brigitte Borja de Mozota

Book Overview

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581152833
• ISBN13: 9781581152838
• Release Date: August 2003
• Publisher: Allworth
• Length: 281 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.0" x 9.1"