Design for Global Markets

By Suzan Boztepe

In a global economy, no company can safely assume that their products will be accepted in foreign markets. The main challenge is to understand and meet the latent needs of culturally diverse groups.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639115139
• ISBN13: 9783639115130
• Release Date: June 2009
• Publisher: VDM Verlag
• Length: 144 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"