Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

by Roberto Verganti

Book Overview

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't...

• Format: Hardcover
• Language: English
• ISBN: 1422124827
• ISBN13: 9781422124826
• Release Date: August 2009
• Publisher: Harvard Business Review Press
• Length: 288 Pages
• Weight: 1.26 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"