
Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked...

Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked...