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Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked... Read Full Overview

Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked... Read Full Overview