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Demarketing
Edition Description
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs...
Edition Details
Format:Hardcover
Language:English
ISBN:0415816475
Format: Hardcover
Condition:
$
233.99
Demarketing
Edition Description
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs...
Edition Details
Format:Paperback
Language:English
ISBN:0415816483
Format: Paperback
Condition:
*Best Available: (ex-library)
$
18.39
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