Demarketing

Book Overview

This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.

• Format: Paperback
• Language: English
• ISBN: 0415816483
• ISBN13: 9780415816489
• Release Date: October 2013
• Publisher: Routledge
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"