Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation

By Cor Molenaar

Book Overview

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

• Format: Paperback
• Language: English
• ISBN: 103212766X
• ISBN13: 9781032127668
• Release Date: February 2022
• Publisher: Routledge
• Length: 180 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"