Demand Driven: 6 Steps to Building an Ecosystem of Demand for Your Business

By Bo Manning and Chris Thorne

Book Overview

This text elaborates the concept of partnership marketing by showing how a company can use technology to shape a common customer experience with its products. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071589708
• ISBN13: 9780071589703
• Release Date: November 1998
• Publisher: McGraw-Hill
• Length: 188 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"

Customer Reviews

Creating Revenue

Great overview on how to create revenue. Integrates the old/physical world and the new/digital world.