Demand And Supply View Explains Amazon Online Shopping: Consumer Behavior

By John Lok

Lok delves into the methods e-marketers can employ to succeed in e-commerce. He emphasizes the importance of understanding internal and external factors influencing e-commerce success and the need for attractive website design strategies to draw consumers . This aligns with Amazon's approach of continuously optimizing its platform for user experience and product accessibility.

Furthermore, my view discusses the critical factors that shift consumer behavior from traditional in-store shopping to online buying, including teaching online consumer adoption strategies and leveraging social networks and media for promotion 2]. Amazon has historically excelled in these areas, from simplifying the online purchase process to utilizing customer reviews and recommendations as social proof.

• Format: Paperback
• Language: English
• ISBN: B0BLN9YV6R
• ISBN13: 9798888499634
• Release Date: November 2022
• Publisher: Notion Press
• Length: 222 Pages
• Weight: 2.31 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"