Definitive Guide to Marketing Planning, The

By Angela Hatton

Everyone at some point in their business life has to create or read a marketing plan -make sure yours work. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273649329
• ISBN13: 9780273649328
• Release Date: September 2000
• Publisher: Financial Times Management
• Length: 272 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.3" x 1.0" x 6.8"

Customer Reviews

This book is A+

Very simply, this book rocks. If you already understand the need for market based business planning and are willing to commit to the hard work but need a guide to show you what steps to take, then this book is for you. Its concise and educational. My background: I am a business owner