Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

by Art Weinstein and William Winston

Book Overview

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for...

• Format: Paperback
• Language: English
• ISBN: 0789002523
• ISBN13: 9780789002525
• Release Date: July 1998
• Publisher: Routledge
• Length: 180 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.4" x 8.2"