Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

By Art Weinstein and William Winston

Book Overview

This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.

• Format: Hardcover
• Language: English
• ISBN: 0789002515
• ISBN13: 9780789002518
• Release Date: August 1998
• Publisher: Routledge
• Length: 196 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.4" x 8.8"