Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)

By Darren Bridger

Book Overview

New developments in the behavioral sciences have revealed that most people do not accurately self-report their motivations. It is now understood that decision making is driven by emotions and the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749473843
• ISBN13: 9780749473846
• Release Date: August 2015
• Publisher: Kogan Page
• Length: 224 Pages
• Weight: 0.74 lbs.
• Dimensions: 9.2" x 0.5" x 6.1"