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Decoding Coca-Cola: A Biography of a Global Brand
Edition Description
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...
Edition Details
Format:Paperback
Language:English
ISBN:0367642204
Format: Paperback
Condition:
$
62.07
50 Available
Decoding Coca-Cola: A Biography of a Global Brand
Edition Description
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...
Edition Details
Format:Hardcover
Language:English
ISBN:1138495441
Format: Hardcover
Condition:
$
190.00
50 Available
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