Decoding Coca-Cola: A Biography of a Global Brand

Bys: Robert Crawford, Linda L. Brennan, Susie Khamis

Book Overview

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

• Format: Hardcover
• Language: English
• ISBN: 1138495441
• ISBN13: 9781138495449
• Release Date: December 2020
• Publisher: Routledge
• Length: 240 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.2" x 9.4"