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Decoding Advertisments
Edition Description
A fascinating account of how the admen achieve their effects.'Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and...
Edition Details
Format:Paperback
Language:English
ISBN:B0028OLJ9M
Format: Paperback
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Decoding Advertisments: Ideology and Meaning in...
Edition Description
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things...
Edition Details
Format:Paperback
Language:English
ISBN:0714526150
Format: Paperback
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Decoding Advertisements: Ideology and Meaning i...
Edition Description
The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.
Edition Details
Format:Hardcover
Language:English
ISBN:0714526142
Format: Hardcover
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