Decision Research: A Field Guide (Applied Social Research Methods)

By Eric J. Johnson

Book Overview

The interest in the process of decision making is spreading across the social sciences from politics to sociology. This volume provides an introduction to the methods of behavioural decision research. It is for readers who wish to critically examine popular and scientific writing, to frame real-world problems in terms of decision making and to generate and carry out original research directed at either fundamental understanding or applied problems.

• Format: Hardcover
• Language: English
• ISBN: 0803932685
• ISBN13: 9780803932685
• Release Date: August 1990
• Publisher: SAGE Publications, Inc
• Length: 144 Pages
• Weight: 0.50 lbs.
• Dimensions: 9.0" x 0.8" x 5.8"