Decision making

By Luis Felipe Còrdova Ballesteros and Jorge Fernando Lasso Molina

Companies must be able to generate competitive advantages that allow them to make a difference with respect to their competitors, something that all competitors have is no longer a competitive advantage, it is a condition to be in business. The success of an organization is measured by the level of fulfillment of its objectives and goals, a company can have, for example, a profit of $500,000 and not understand how its product portfolio and/or its market works. Failure to analyze how it has achieved profit can certainly lead to it being seen as something desperate to be achieved rather than a consequence of its strategies. The company must avoid jeopardizing the achievement of three basic strategic objectives: to grow, to survive and to be profitable.

• Format: Paperback
• Language: English
• ISBN: 6207310144
• ISBN13: 9786207310142
• Release Date: March 2024
• Publisher: Our Knowledge Publishing
• Length: 72 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"