Decision Making Styles of Adolescent Consumers the Consumer Socialization Perspective

By Purushothaman R N

India is experiencing an unparalleled increase in consumption. After deregulation in the early 1990s, the economy has undergone a significant transformation.

There is a substantial increase in discretionary money. In the past several years, Indians' spending and saving patterns have seen a remarkable upheaval.

McKinsey Global Institute research indicates that within a generation, the country would be dominated by upwardly mobile middle-class households that purchase luxury automobiles and designer clothing. In twenty years, the nation will surpass Germany as the fifth-largest consumer market in the globe. Since 1985, the proportion of the impoverished who earn less than Rs.90,000 per year has decreased from 93% to 54% of the population. 103 million individuals were lifted out of abject poverty.

• Format: Paperback
• Language: English
• ISBN: 9837173394
• ISBN13: 9789837173392
• Release Date: February 2023
• Publisher: Infotech
• Length: 194 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"