Decision-making for New Product Development in Small Businesses

By Clive Smallman and Mary Haropoulou

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

• Format: Paperback
• Language: English
• ISBN: 036750412X
• ISBN13: 9780367504120
• Release Date: December 2020
• Publisher: Routledge
• Length: 180 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"