Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profi ts

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Decision Equity: The Ultimate Metric to Connect...

Edition Description

More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make fi nancially sound marketing...

Edition Details

Format:Paperback

Language:English

ISBN:1606491938

Format: Paperback

Condition:

17.91

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Decision Equity: The Ultimate Metric to Connect...

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