Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data

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Decision-Driven Analytics: Leveraging Human Int...

Edition Description

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral...

Edition Details

Format:Paperback

Language:English

ISBN:1613631715

Format: Paperback

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Decision-Driven Analytics: Leveraging Human Int...

By Bart de Langhe

Edition Description

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral...

Edition Details

Format:Hardcover

Language:English

ISBN:1613631723

Format: Hardcover

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Decision-Driven Analytics: Leveraging Human Int...

Decision-Driven Analytics: Leveraging Human Int...

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