Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data

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Decision-Driven Analytics: Leveraging Human Int...

Edition Description

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important...

Edition Details

Format:Audio CD

Language:English

ISBN:B0DGQXFPCC

Format: Audio CD

Condition:

24.34

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Decision-Driven Analytics: Leveraging Human Int...

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