Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers

By Graham Cairns

This fascinating account looks at the increasingly sophisticated methods used--not just in advertising campaigns but also in art and architecture--to sell products to a smarter and ever more cynical... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1907471154
• ISBN13: 9781907471155
• Release Date: December 2010
• Publisher: Libri Publishing Ltd
• Length: 152 Pages