Deceptive Advertising: Behavioral Study of A Legal Concept

by Jef Richards and Archie M Richards Jr

Book Overview

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised:
1) a review of how deception is viewed and regulated
2) a theory of how consumers process deceptive...

• Format: Paperback
• Language: English
• ISBN: 1138990620
• ISBN13: 9781138990623
• Release Date: January 2016
• Publisher: Routledge
• Length: 260 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"