DECENTRALIZATION OF COMMUNICATION & DIGITAL MARKETING: FROM MÚTUA-PA

By Rennan Augusto Souza Cunha

This paper deals with a study of the communication and marketing processes of M tuaPA, a company that provides assistance to professionals associated with the Federal Council of Engineering and Agronomy (CONFEA), based on an analysis of the company's communication and the problems that make it difficult to serve its members. Since M tua's communications department operates on a national level and concentrates all the regional offices in Bras lia. The aim of this Experimental Project (PREX) is to propose a digital marketing plan with regionalized communication strategies to publicize M tua-PA's brand and services, in order to improve service and the number of associated professionals. With the decentralization of social media from Brasilia, I propose a new planning model for the organization, so that its dialogue with users in Bel m and throughout Par is closer and their demands are met with better quality, benefiting the brand, services and prospecting for new clients at a regional level. The data that will be shown in the course of this work was collected from exploratory market research and from the associated public. The campaign, in addition to promoting constructive discussions,

• Format: Paperback
• Language: English
• ISBN: B0CKKWDH5F
• ISBN13: 9786206465157
• Release Date: October 2023
• Publisher: Our Knowledge Publishing
• Length: 56 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"