Dealing with Socially Responsible Consumers: Studies in Marketing

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.

• Format: Paperback
• Language: English
• ISBN: 9811951284
• ISBN13: 9789811951282
• Release Date: January 2024
• Publisher: Palgrave MacMillan
• Length: 564 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.2" x 5.8" x 8.3"